17.10.2019

New Trend in Fastest Growing Market — Hotel Coworking

In the wake of the economy of impressions, another trend in the commercial real estate market has entered the hotel sector — coworking spaces. Already extremely popular in the office market, they began to actively penetrate into hotels.

The demand arose due to the fact that more and more companies are introducing a flexible workspace policy, and many new generation businessmen prefer traveling in the style of bleisure (business + leisure) — combining both work with the vacation.

Making Every Meter in the Hotel Work

With proper design such a space can help hotels optimize their “meters” and increase revenue from them by re-concepting and accommodating rarely used rooms.

Those who prefer to work in the hotel lobby usually order food or drinks, bringing extra income to the restaurant service. In addition, this trend can help hotels increase brand loyalty among guests, and promote it in the community locally and globally for hotel chains. Below are just a few hotel brands that have already used this trend, attracting guests by offering coworking spaces:

  • Hobo hotel in Stockholm welcomes professionals as well as visitors;
  • Hotel Schani Wien is housing modern working amenities;
  • The Virgin Hotel in Chicago charges a membership fee for using its coworking space, which includes a bar, conference rooms, a library, and offers free tea and coffee, Wi-Fi and wireless printing;
  • Hotel Schani Wien is housing modern working amenities;
  • Curtain Hotel in London offers exclusive coworking services for hotel guests and loyalty club members;
  • French hotel brand Mama Shelter and Latin American Selina are developing their own coworking products based on name strength and hospitality expertise.

Target Audience of Coworking Hotels

We assume that other hotel companies, especially brands targeted at the younger generation, will follow this example and will use free space to attract digital nomads. The Russian hybrid hotel brand Netizen, for example, makes coworking when designing its hotels as an automatic component of public areas. Two successful projects are already working in Moscow and St. Petersburg, and a new one is opening soon in Budapest.

Hotel + Coworking in Prague

The niche is still open in Prague. Investors can purchase an operating hotel and re-design its public areas to function as coworking space as well, or invest in a reconstructed building in the center of Prague and design everything from scratch. See the list of hotels and reconstructed buildings for purchase in Prague.

This new trend indicates the further integration of hotels into the new world, where the boundary between work and leisure, as well as between segments of real estate, is gradually blurring. The hospitality industry responds quickly to these trends and uses them to maximize their own profits.